Top 10 Online Marketplaces In 2023: A Guide To Leading eCcommerce Platforms (2023)

With the growth of ecommerce, online marketplaces are becoming increasingly popular. In 2023, there will be a variety of platforms available to choose from. This guide will provide an overview of the top 10 online marketplaces in 2023 and their features. We’ll look at their advantages and disadvantages, as well as the use cases where they are most useful. We’ll also discuss how these platforms can help businesses reach more customers and increase sales. By understanding the leading ecommerce platforms, businesses can make an informed decision on which platform is best for them in 2023.

The ecommerce industry has seen tremendous growth over the past few years, and this trend is expected to continue in the coming years. As more businesses move online, it is important to know which are the top 10 online marketplaces that will dominate the ecommerce landscape in 2023. This guide will provide an overview of the leading ecommerce platforms and their features, as well as insights into how businesses can leverage these platforms to maximize their success. With this information, businesses can make informed decisions when choosing an online marketplace for their business needs.

What are online marketplaces?

Online marketplaces are the digital equivalent of physical stores and serve as online hubs for buyers and sellers to interact. These platforms offer a wide range of products from different vendors, making it easy for customers to compare prices and find what they’re looking for in one place. With the help of technology, these marketplaces have become an integral part of the modern shopping experience, allowing users to shop from anywhere in the world with just a few clicks.

Online marketplaces: benefits

Online marketplaces are becoming increasingly popular as they offer a range of benefits to both buyers and sellers. Not only do they make it easier to find the products you’re looking for, but they also provide competitive pricing and a convenient shopping experience that can’t be found in physical stores. With an ever-expanding range of products, these marketplaces offer something for everyone – from the savvy shopper to the casual browser.

Online marketplaces offer a variety of benefits to buyers and sellers, from convenience and cost savings to increased visibility and greater choice. With online marketplaces, buyers can easily compare prices, products, and services for a better buying experience. Sellers can reach more customers and create wider brand awareness. For businesses, online marketplaces provide an opportunity to expand their reach and grow their customer base.

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Online marketplaces are becoming increasingly popular as they offer a wide range of benefits for both consumers and businesses. They provide customers access to a larger selection of products, more competitive prices, convenience, and faster delivery times. For businesses, online marketplaces offer an opportunity to reach a wider audience without the need for extensive marketing campaigns. They also provide an easy way to track customer purchasing trends and feedback in real-time.

Top 10 online marketplaces to sell in 2023

With the exponential growth of online shopping, e-commerce stores have become increasingly popular. With the right platform, even small businesses can reach a wide customer base and generate significant profits. The top 10 online marketplaces to watch out for in 2023 include Amazon, eBay, Etsy, Shopify, Alibaba, Rakuten, Wish, Newegg Marketplace and Walmart Marketplace. Each of these platforms offers unique features that make them an ideal fit for sellers from all industries.

#1 top online marketplace: Amazon

Top 10 Online Marketplaces In 2023: A Guide To Leading eCcommerce Platforms (1)

Amazon is the world’s leading online marketplace, offering a variety of products and services to meet the needs of customers from all over the globe. With Amazon, customers can purchase anything from groceries to electronics with just a few clicks. It has revolutionized the way people shop, making it easier and more convenient than ever before. It has become the go-to destination for shoppers looking for great deals on quality items from top brands. With competitive pricing and excellent customer service, Amazon is truly changing the face of online shopping.

#2 top online marketplace: eBay

eBay is one of the most popular online marketplaces in the world. It has been around since 1995 and is known for its user-friendly interface and wide array of products. Additionally, eBay offers a variety of features such as auctions, fixed-price sales, and buyer protection plans that give buyers confidence when making purchases.

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Another top online marketplace is Amazon which has become increasingly popular in recent years due to its extensive product selection and convenient delivery options. Both eBay and Amazon offer shoppers an easy way to find what they are looking for at competitive prices.

#3 top online marketplace: Etsy

Etsy is one of the most popular online marketplaces for handmade products, vintage items, and craft supplies. It offers sellers a great platform to showcase their talents and reach an international audience. Etsy also provides buyers with a wide selection of unique items that are not available in traditional stores. With its easy-to-use interface and secure payment system, Etsy has become the go-to destination for creative entrepreneurs looking to start their own businesses or find unique and special items.

#4 top online marketplace: Allegro

Allegro is one of the top online marketplaces in Europe. It offers a wide range of products from clothing to electronics and provides an easy-to-use platform for buyers and sellers to interact. With its fast delivery times, user-friendly interface, and secure payment options, Allegro has become an increasingly popular choice for shoppers looking to buy or sell goods online.

Allegro is one of the leading online marketplaces in Poland. Allegro offers a wide variety of products, from clothing and accessories to electronics and home decor, at competitive prices. It also provides secure payment methods and delivery options. With millions of active users, Allegro is a great destination for shoppers looking for quality products from trusted sellers.

#5 top online marketplace: Walmart

Top 10 Online Marketplaces In 2023: A Guide To Leading eCcommerce Platforms (2)

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Walmart is one of the most widely used online marketplaces in the world. It offers a wide selection of products available to buy, ranging from groceries and clothing to electronics and furniture. With competitive prices and convenient delivery options, Walmart makes it easy for customers to shop online.

Additionally, Walmart’s customer service is top notch, with helpful staff who are always willing to answer any questions you may have about an order or a product. With its wide selection of products, competitive prices and customer service, Walmart stands out as one of the top five online marketplaces.

#6 top online marketplace: Cdiscount

Cdiscount is one of the top online marketplaces in France, offering a wide range of products and services. It has quickly become a popular shopping destination for French shoppers, with its easy-to-use interface and competitive prices. Cdiscount provides customers with a convenient way to shop from the comfort of their homes or on the go with their mobile app. With its vast selection of products and services, Cdiscount offers something for everyone – from electronics to clothing, beauty to home décor, it’s all available at unbeatable prices.

#7 top online marketplace: Mercado Libre

Mercado Libre is one of the top seven online marketplaces in the world, offering a wide range of products and services. It is a great choice for entrepreneurs looking to start an e-commerce business or expand their existing business. With its easy-to-use platform, global reach and secure payment systems, Mercado Libre makes it easier than ever to buy, sell, and manage products online. Its user-friendly search functions and secure payment methods make it an ideal choice for customers looking for a safe and reliable way to shop online.

#8 top online marketplace: Alibaba / Taobao / Tmall

With the wide spread adoption of e-commerce, it is no wonder that online marketplaces have become increasingly popular. Among the most successful are Alibaba, Taobao and Tmall, three of the biggest online marketplaces in China.

Each platform offers its own unique advantages, from Alibaba’s extensive range of products to Taobao’s price competitiveness and Tmall’s focus on quality. Together these three platforms provide a comprehensive range of options for those looking to buy or sell goods online.

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#9 top online marketplace: Shopee

Shopee is one of the leading online marketplaces in the world, offering a wide range of products and services to its customers. With its easy-to-use platform and online payment methods, shoppers can browse and purchase items with ease.

Shopee also has a comprehensive loyalty program that rewards customers for their purchases as well as offering discounts and promotions. The marketplace also has an array of features such as product reviews, customer service, search tools and more that make shopping on Shopee a seamless experience.

#10 top online marketplace: Craigslist Reno

Top 10 Online Marketplaces In 2023: A Guide To Leading eCcommerce Platforms (3)

If you are looking for an online marketplace to buy, sell or trade items in the Reno area, Craigslist Reno is a great place to start. With more than 10 top categories and thousands of listings, it’s easy to find what you need with just a few clicks.

Whether you are looking for furniture, electronics, cars or clothes, Craigslist Reno has something for everyone. With its wide range of products and services available at competitive prices, it is no wonder why so many people in the Reno area turn to Craigslist Reno as their go-to online marketplace.

Top marketplaces & choosing the right ecommerce platform: conclusion

Choosing the right ecommerce platform for your business is essential for success. With so many different marketplaces available, it can be difficult to choose the one that will best suit your needs. Fortunately, by assessing the features, pricing and customer support offered by each marketplace, you can make an informed decision and select the platform that is most suitable for your business.

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As ecommerce continues to grow and evolve, selecting the right marketplace and platform is key to success. It’s important to consider factors such as customer service, security, scalability, pricing plans, and features when deciding on a platform. With the right combination of features and services, businesses can launch their ecommerce store quickly and efficiently.

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Top 10 Online Marketplaces In 2023: A Guide To Leading eCcommerce Platforms? ›

C2C activities are carried out via online marketplaces such as eBay, Etsy, or Taobao, as well as auction websites and forums such as Craigslist. These platforms allow consumers to sell and resell new goods and preowned items.

What is the fastest growing eCommerce marketplace? ›

Charts: Fastest Growing Global Marketplaces
  • Cazoo is a U.K.-based used car marketplace.
  • Opendoor is a San Francisco-based marketplace to buy and sell houses.
  • Delivery Hero is a multinational food-delivery marketplace based in Germany.
  • CarGurus is a Massachusetts-based new and used car marketplace.
Feb 28, 2023

What are the biggest C2C marketplaces? ›

C2C activities are carried out via online marketplaces such as eBay, Etsy, or Taobao, as well as auction websites and forums such as Craigslist. These platforms allow consumers to sell and resell new goods and preowned items.

Which online marketplace has the most traffic? › is the most visited e-commerce marketplace, with an average of over 2.3 billion monthly visits. If you merge the visits to the biggest Amazon domains, the visits are almost 5 billion per month. It is not surprising to see Amazon and eBay among the top three; eBay receives 1.2 billion monthly visits.

What sells the most on marketplace? ›

People love to buy boxed toys at discounted rates from the Facebook marketplace. Stuffed toys, puzzles, bath toys, and soft toys are some of the best selling items on the Facebook marketplace.

What is the most successful eCommerce platform? › is ranked number 1 as the most popular website in the eCommerce & Shopping category in March 2023. The average amount of time that users spend on the website is 00:07:09 minutes, and they see, on average, 9.11 pages per visit.

What are the three major world marketplaces? ›

Three global marketplaces dominate retail ecommerce in different regions of the world: Alibaba in China, Amazon in North America and Western Europe, and Mercado Libre in Latin America.

What are the 3 main types of online marketplaces? ›

Types of eCommerce marketplaces
  • Business-to-business (B2B)
  • Business-to-consumer (B2C)
  • Consumer-to-consumer (C2C), sometimes called peer-to-peer (P2P)
Jun 22, 2021

What is the biggest online market by revenue in USA? ›

U.S.: Top 10 online stores is leading the U.S. e-commerce market, with e-commerce net sales of US$125,844 million in 2021 generated in the U.S., followed by with US$46,446 million.

What is the biggest B2B marketplace in the US? ›

With one of the largest collection of products on the platform, Amazon has taken the lead as the leading b2b marketplace in the North American region. Along with an amazingly easy to use and user-friendly platform, Amazon is also known as one of the fastest delivering b2b websites available in the world.

What is the 3rd largest ecommerce company? ›

The World's Top Ecommerce Companies (And Top Fastest-Growing Companies)
Apr 10, 2023

What is the world's largest B2B marketplace? ›

In the simplest terms, we can define an online business-to-business marketplace as a platform that brings companies with diverse products & services together, to buy & sell in large quantities often. The world's largest B2B marketplace for wholesale goods is said to be Alibaba, reigning since 1999.

How do I increase traffic to the marketplace? ›

8 tips to drive more customers on a Marketplace
  1. Take heed of every angle associated: ...
  2. Drive Organic traffic to your website by excellent SEO: ...
  3. The advertisement game: ...
  4. Generating leads through Email Marketing: ...
  5. Think like a customer, perform like a seller: ...
  6. Focus on Quality, not Quantity: ...
  7. Result-oriented behavior of sellers:
Jun 18, 2021

What makes a great online marketplace? ›

Marketplaces' most important value proposition is to deliver high-quality demand to providers and high-quality supply to buyers most efficiently and effectively. In other words, an online marketplace is only as good as its trading liquidity.

What is the largest secondhand marketplace? ›

1. eBay Marketplace. eBay is a popular online marketplace for buying and selling products. Initially, buyers and sellers could only deal in secondhand products, but they introduced new items with time.

What is the fastest way to sell on the marketplace? ›

Tips for boosting your Facebook Marketplace sales
  1. Set a competitive price. Before pricing your items, browse comparable listings to see what others are asking. ...
  2. Take great photos. Photos are the lifeblood of Marketplace listings. ...
  3. Include search tags. ...
  4. Offer local delivery. ...
  5. Renew your listings.
Jan 11, 2022

What is the most selling product in the market? ›

The most sold item in the world is clothing and fashion items. This ranges from women's and men's outfits to children's clothing, shoes, accessories, and more. People love their clothes, and fashion isn't going anywhere!

What are five marketplace tips? ›

Top 5 Marketplace Tips from Successful Sellers
  • Get cross-functional buy-in. ...
  • Give your sales team the tools they need to succeed. ...
  • Don't treat Marketplace like an experiment. ...
  • Start small, but have a plan for expansion. ...
  • Don't overthink it: just get started.
Nov 17, 2022

What are the trends for e commerce in 2023? ›

In 2023, we can expect to see continued growth in social commerce, personalization, AR/VR, subscription services, and sustainable and ethical shopping practices. Retailers who stay ahead of these trends and provide exceptional customer experiences will be well-positioned for success in the years to come.

What is the ecommerce forecast for 2023? ›

The global ecommerce growth rate for 2023 is forecast at 8.9%, bringing global ecommerce sales worldwide to $5.9 trillion. This marks a 1.8 percentage point increase from 2022's growth rate, which followed a massive dip from 2021.

What is the e commerce forecast for 2023? ›

In 2023, total retail sales growth worldwide will muddle through at just under 4%. The gap between ecommerce sales growth and retail sales growth has shrunk. Ecommerce's share of total retail was nearly flat from 2021 to 2022, an unprecedented outcome.

What are the five core marketplace? ›

We examine five core customer and marketplace concepts: (1) needs, wants, and demands; (2) market offerings (products, services, and experiences); (3) value and satisfaction; (4) exchanges and relationships; and (5) markets.

What are the top five global markets? ›

Currently, the largest slices of the pie are held by the United States, China, Japan, Germany, and India, which together account for more than half of global GDP. Just five countries make up more than half of the world's entire GDP in 2022: the U.S., China, Japan, India, and Germany.

What is the largest and most stable marketplace? ›

North America is the world's largest marketplace and has the most stable economy. The United States dominates the North American market, but Canada and the United States are each other's largest trading partners.

What are the four 4 types of e marketplaces? ›

Types of e-marketplace
  • Independent e-marketplace. ...
  • Buyer-oriented e-marketplace. ...
  • Supplier-oriented e-marketplace. ...
  • Vertical e-marketplace. ...
  • Horizontal e-marketplace.

What is the difference between marketplace and ecommerce? ›

An eCommerce store is an independent website built with the help of eCommerce solutions such as Shopify, WooCommerce, or Magento. On the other hand, a marketplace is a platform where customers find sellers, connecting, and purchase goods.

What is the difference between ecommerce and e commerce marketplace? ›

The main difference is that one (ecommerce) supports only a single seller, the owner of the store, and the other (marketplace) enables multiple sellers to offer products through the same storefront – there are both the store owner and third-party sellers operating under the hood.

What is the number 1 online store in USA? ›

Search results
#NameGrowth eCommerce net sales growth refers to 2022/2021
1 (1), Inc.1.9%
2 (4) Walmart, Inc.16.1%
3 (3) Apple, Inc.14.2%
4 (6) Target Corporation11.3%
21 more rows

Who is the #1 online retailer? ›

According to reports, Amazon's market share makes up almost 50% of retail ecommerce sales (in the United States.). Here is the breakdown of the data points. Shopping online (the U.S. only) in 2021 generated approximately $950 billion. Of that number, Amazon sales were more than $450 billion!

Which industries sell most online? ›

Top 5 Ecommerce Industries that will Continue to Grow in the...
  • E-Learning. Recording nearly $200 billion in global market size in 2019, eLearning was estimated to reach over $370 billion in 2026, as per a Statista report last year. ...
  • Retail. ...
  • Grocery. ...
  • Food delivery. ...
  • Rental.
Jan 19, 2023

What is USA most popular marketplace? ›

What are the largest B2B eCommerce platforms? ›

Top 11 B2B e-commerce platforms for entrepreneurs in 2023
  • CS-Cart. CS-Cart B2B and B2C solution is a ready-to-go e-commerce platform made for wholesalers and manufacturers, regardless of their size. ...
  • Shopify. ...
  • 3dcart. ...
  • HubSpot. ...
  • WooCommerce. ...
  • OpenCart. ...
  • Active eCommerce CMS. ...
  • Magento.
Jan 10, 2023

What are the best B2B products to sell? ›

B2B firms looking for a digital selling niche will also benefit from this list.
  1. Health and Lifestyle. Health and wellness are bigger priorities for people today. ...
  2. Fashion. Fashion is a staple of B2B e-commerce. ...
  3. Personal care and beauty. ...
  4. Kitchen. ...
  5. Home. ...
  6. Childcare. ...
  7. Pet products. ...
  8. Office.
Dec 6, 2022

Who is Amazon's biggest ecommerce competitor? ›

Top 10 Amazon competitors
  • Walmart.
  • Flipkart.
  • Target.
  • Alibaba Group.
  • Otto.
  • JD.
  • Netflix.
  • Rakuten.
Jan 16, 2023

Who is Amazon's competition? ›

Within the several industries it operates in, some of Amazon's top competitors include Alibaba, eBay, Walmart, Target, Netflix, Disney+, Microsoft Azure, Google Cloud Platform, etc.

What is the most popular e-commerce model? ›

Historically, the most successful ecommerce type is the B2C model, as it follows the standard retail model. However, finding success in ecommerce means different things to each business or consumer. Success could mean greater profit margins, higher revenue models, global reach or the best customer experience.

Which is best online B2B marketplace? ›

List of best B2B eCommerce platforms
  • eWorldTrade. eWorldTrade is among the fastest growing and highly-recommended B2B marketplaces. ...
  • Alibaba. Alibaba is a great name in the B2B world where you can easily trade. ...
  • Amazon Business. ...
  • ECPlaza. ...
  • Europages. ...
  • Global Sources. ...
  • Fashion United. ...
  • Made-In-China.

What are the most competitive B2B industries? ›

B2B industries
  • Financial services.
  • Technology.
  • Manufacturing.
  • Construction.
  • Retail.
  • Telecommunications.
  • Insurance.
  • Healthcare.

What is the most popular B2B marketing platform? ›

LinkedIn is the best social media platform for B2B marketing because it's strictly meant for professionals and business networking. According to LinkedIn's official marketing blog, 80% of B2B leads come from LinkedIn, which shows that LinkedIn is the best B2B social media platform.

How do I get millions of traffic to my website? ›

How to increase website traffic: Recap
  1. Optimize your free Google Business Profile.
  2. Perform on-page SEO.
  3. Get listed in online directories.
  4. Build backlinks.
  5. Post to social media.
  6. Include hashtags in your posts.
  7. Use landing pages.
  8. Target long-tail keywords.

How do I drive traffic to my ecommerce website? ›

How To Drive Traffic to Your E‑commerce Store
  1. Optimize your website for organic search. ...
  2. Invest in paid search. ...
  3. Engage in social channels. ...
  4. Work with influencers. ...
  5. Write blogs or articles. ...
  6. Drive awareness with public relations (PR) ...
  7. Use retargeting display ads. ...
  8. Make the most of email.

How do you build a successful marketplace platform? ›

Here are the steps in a nutshell:
  1. Find a great marketplace idea and validate it.
  2. Choose your marketplace business model and pricing level.
  3. Build your Minimum Viable Platform (your marketplace MVP).
  4. Build your initial supply.
  5. Launch your marketplace to the first customers.
  6. Track your key metrics and grow your business.

How do you stand out in an online market? ›

10 Effective Hacks that will Make your Online Store Stand Out in...
  1. Focus on your Value Proposition. ...
  2. Gather Feedback and Work on it. ...
  3. Delight your Customers at Every Chance Possible. ...
  4. Focus on Nurturing your Customers. ...
  5. Leverage User-Generated Content. ...
  6. Put the Spotlight on your Customers. ...
  7. Contribute to the Greater Good.

How much does it cost to build a marketplace app? ›

A marketplace app usually costs $31,667 to build. However, the total cost can be as low as $20,000 or as high as $50,000. A marketplace app with a low number of features (also known as a "minimum viable product", or MVP) will be more affordable than an app that includes all intended functionality.

What is the fastest growing ecommerce marketplace? ›

Charts: Fastest Growing Global Marketplaces
  • Cazoo is a U.K.-based used car marketplace.
  • Opendoor is a San Francisco-based marketplace to buy and sell houses.
  • Delivery Hero is a multinational food-delivery marketplace based in Germany.
  • CarGurus is a Massachusetts-based new and used car marketplace.
Feb 28, 2023

What sells the most in marketplace? ›

The best selling items on Facebook Marketplace to make money include furniture, sports and fitness equipment, books and textbooks, kid's toys, clothing and shoes, electronics, garden and outdoor items, office supplies, pet supplies, and storage or organization items.

What is the best second hand marketplace? ›

Poshmark, Ebay, Mercari, Depop, and Grailed are all great platforms for selling secondhand or new items. They each have their own unique features, but all of them offer a great way to list and sell your items quickly and easily.

Who is the world's fastest growing retail market? ›

World: fastest growing retailers in 2021, by retail revenue CAGR. Alibaba Group Holding Limited/New Retail & Direct Sales was the world's fastest-growing retailer between the fiscal years 2016 and 2021. The retailer registered a retail revenue CAGR (compound annual growth rate) of 153.1 percent during that period.

What is the fastest growing digital marketing? ›

TikTok is the fastest growing social media platform, with 40% of businesses planning to incorporate TikTok into their 2022 social media strategy.

What are the fastest growing ecommerce retailers in the US? ›

In the United States, was the fastest growing e-commerce website in 2022. The fast fashion marketplace saw its average annual traffic increase by over 183 percent, outdoing (about 175 percent up) and (81.9 percent).

Who will dominate Internet Retailing? ›

In the world of e-commerce, there's one undisputed leader: Amazon. As consumers changed their buying behavior in 2020, the retail giant's financial results revealed a 38% increase in net sales.

What is the USA fastest growing retailer? ›

According to the latest figures from the National Retail Federation, Harbor Freight Tools tops the list of the fastest-growing retailers in the US. The study analyzes the performances of retailers who brought in at least $300 million in sales and compares their total domestic sales in 2021 against their 2020 figures.

What is the next big thing in digital marketing? ›

The rapid emergence and evolution of digital marketing have revealed the industry's next big thing. Artificial intelligence (AI) is expected to have a significant impact on the way digital marketing is done.

Which digital marketing is highest paid? ›

Digital Marketing Manager

Digital Marketing Manager is the highest paying digital marketing job in India. The tasks of a digital marketing manager include developing multi-channel marketing strategies and deciding on the marketing campaigns for various brands in line with their product or service.

What type of digital marketing makes the most money? ›

Top 8 Highest-Paying Digital Marketing Jobs in the USA
JobsAverage Salary Per year
Content Strategists$ 66,617
Brand Marketing Expert$ 51,400
Social Media Marketers$ 47,800
Email Marketer$ 75,000
4 more rows
Feb 13, 2023


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